Module 06: Social media and communication
Before we devote ourselves to social media in detail, we will look at the peculiarities of the market for monastic products and what the advantages can be of using social media in market access. We will also take a look at the spiritual tourism market, where monastic products play an important role. We are also looking at the conditions that must be met in order to be able to use social media at all.
This unit is a self-study guided learning chapter, involving knowledge gained from the SKIVRE partnership and their many years of experience with social media as well as good practices to help you understand the market for monastic products. Special requirements are taken into consideration.
Success measurement is always part of an efficient social media strategy, because it can be used to validate activities and justify possible course corrections. Measuring success in social media is comparatively simple, because the providers offer many tools to do this for you. In the following chapters, we will familiarize you with the basic rules of social media marketing, possibilities and evaluation of performance measurement.