Module 06: Social media and communication (M6-EN)

Karin Drda-Kühn


How social media marketing can contribute to monastic products’ sales

SKIVRE Training Module 6

Social media has become an integral part of many people’s everyday lives - in their professional lives as well as their leisure time. Of course, this will also have serious effects on the development and marketing of monastic products. The informational behaviour of many people is concentrated on the Internet and on social media, especially when it comes to in-formation about products and services. With the support of social media, how can you reach people who are interested in monastic products, and who are willing to buy them? This training module is also dealing with background and production conditions of social media.

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You may download the SKIVRE Training Module 6 from here.

Course code: M6-EN
Category: Training Modules
CC - Attribution-NonCommercial-NoDerivatives


Before we devote ourselves to social media in detail, we will look at the peculiarities of the market for monastic products and what the advantages can be of using social media in market access. We will also take a look at the spiritual tourism market, where monastic products play an important role. We are also looking at the conditions that must be met in order to be able to use social media at all.

This unit is a self-study guided learning chapter, involving knowledge gained from the SKIVRE partnership and their many years of experience with social media as well as good practices to help you understand the market for monastic products. Special requirements are taken into consideration.

Success measurement is always part of an efficient social media strategy, because it can be used to validate activities and justify possible course corrections. Measuring success in social media is comparatively simple, because the providers offer many tools to do this for you. In the following chapters, we will familiarize you with the basic rules of social media marketing, possibilities and evaluation of performance measurement.

In this section you may check your knowledge.