Unit 1. Branding Monastic Products? Definitely, Yes!

Nowadays, there are many monasteries in Europe that produce or sell products to generate income that helps them to develop and survive financially over time. Many do not think about branding and branding as something needed for their products.

At the same time, there are other monasteries that have already developed strong brands for their products and act as a magnet for thousands of people around the world. These brands successfully promote monastic quality products and attract more and more buyers as well as visitors because of the heightened interest in monasteries and their history.

This module is for those monasteries who would like to follow the best practices in branding monastic products and would like to follow in the steps of the successful ones.