Unit 5. Communicate Your Brand!

A proper communications strategy opens a door and helps you to deliver your message to the visitors of the monastic shop and even to a wider audience.  All your actions in marketing and communications should be synchronised with the brand concept and strategy. This chapter gives a short overview of the main steps for your brand communication activities.

“Great communicators have an appreciation for positioning. They understand the people they’re trying to reach and what they can and can’t hear. They send their message in through an open door rather than trying to push it through a wall.” – John Kotter