Unit 2. Overview on Branding

Branding is an expression of the essential truth and values of a monastery, its monastic products, or services. We can say that branding is a philosophy behind the products and the basic strategy for future marketing. Brands communicate the key characteristics of the monastic shop or monastic products, and at the same time, express the impressions and beliefs of the customers about the value that monastic products bring for them. Therefore, branding cultivates the consumers, their expectations and experiences when they utilize your monastic products or services. Well-branded products attract attention with clear, compelling, authentic messages.