Unit 3. Main Considerations Before Starting Distribution

A monastery should decide, whether it wants to sell its products and services through its own channels (monastery shop, sales people and advertising materials), or should it partner up with other monasteries and non-monastic companies or with intermediaries to use their distribution channels.

Designing a successful distribution strategy requires good networks with various stakeholders as suppliers, supporters, resellers, distributors, promoters, etc. Please look at Module 7 “Value Adding Through Networks” as a valuable source of information on this topic. All your partners should be aware of your sales concept and expectations, including the volunteers who are included in the distribution and sales process.