Unit 4. Choose your distribution channels

Distribution channels are a key element of your marketing strategy. They help in making a product or a service available to target customers in different places. By using the proper distribution channels for your monastic products, you can reach maximum potential customers. Effective distribution channels can maximize the revenue for a monastery, and just the opposite – the unplanned distribution with non-effective distribution channels can lead to losses.

After you have learned about the main considerations in choosing a distribution channel in Unit 3, now, you can define what is the best place to distribute your products and who will be your distribution intermediary.