Module 04: How to Sell Monastic Products Authentically (M4-EN)

In the previous modules you have learned what a typical monastic product is, what is important when developing one as well as the criteria that must be met. In Module 2 “Marketing Strategies” we described marketing as a helpful instrument for merchandising and selling monastic products. Now we will discuss the different motives and expectations that may arise when buying or selling monastic products. The monastery, as the selling part, will pursue different goals than the visitors and customers. With the help of the target groups defined in Module 3 “Monastic Products”, the customer needs will be assessed, which will lead you to a better understanding and perception.