Unit 1. Social media - chances and challenges for monastic products

Before we devote ourselves to social media in detail, we will look at the peculiarities of the market for monastic products and what the advantages can be of using social media in market access. We will also take a look at the spiritual tourism market, where monastic products play an important role. We are also looking at the conditions that must be met in order to be able to use social media at all.